Correctly Interpreting Your Website Traffic Statistics
Analyzing your web traffic statistics can be an
immeasurably important tool for a number of reasons. But before
you can manufacturer full use of this tool, you must understand
how to interpret the data.
Top web hosting companies will provide you with fundamental web
traffic data that you then have to interpret and make
appropriate use of. However, the data you receive from your host
company can be imposing if you don't grasp how to supplicate it
to your particular undertaking and website. Let's start by
examining the most fundamental data - the general visitors to
your site on a daily, weekly, and monthly basis.
These statistics are the most genuine allowance of your
website's performance. It would appear on the surface that the
more visitors you see documented, the better you can figure your
website is performing, but this is an inaccurate understanding.
You must also look at the behavior of your visitors once they
get to your website to accurately assess the effectiveness of
There is usually a great delusion about what is ordinarily known
as "hits" and what is really competent, quality traffic to your
site. Hits simply mean the number of information requests
received by the server. If you think about the actuality that a
hit can readily equate to the number of graphics per page, you
will get an impression of how exaggerated the concept of hits
can be. For example, if your homepage has 15 graphics on it, the
server records this as 15 hits, when in truth we are talking
about a single visitor checking out a single page on your
location. As you can see, hits are not worthwhile in analyzing
your website traffic. The more visitors that turn up to your
website, the more genuine your interpretation will become. The
greater the traffic is to your website, the more precise your
evaluation will be of overall trends in visitor behavior. The
lesser the number of visitors, the more a few unorthodox
visitors can misrepresent the assessment.
The aim is to use the web traffic information to figure out how
well or how poorly your site is working for your visitors. One
way to ascertain this is to discover how long, on average, your
visitors run through your site. If the time spent is
comparatively brief, it usually indicates an elementary problem.
Then the challenge is to evaluate what that problem is.
It could be that your keywords are guiding the wrong variety of
visitors to your website, or that your graphics are disorganized
or intimidating, causing the visitor to exit quickly. Use the
experience of how much time visitors are spending on your site
to identify specific problems, and after you fix those problems,
continue to use time spent as an estimate of how effective your
fix has been.
Furthermore, web traffic stats can help you establish effective
and ineffective areas of your website. If you have a page that
you consider as important, but visitors are exiting it swiftly,
that page needs work. You could, for example, evaluate improving
the link to this page by making the link more substantial and
attractive, or you could reform the look of the page or the ease
that your visitors can access the necessary information on that
If, on the other hand, you notice that visitors are spending a
lot of time on pages that you maintain are less essential, you
might want to move some of your sales copy and marketing focus
to that specific page. As you can see, these statistics will
broadcast vital knowledge about the profitability of distinct
pages, and visitor habits and stimulus. This is essential
information to any effectual Internet marketing campaign.
Your website unequivocally has exit pages, such as a final order
or contact form. This is a page you can expect your visitor to
leave quickly. Nonetheless, not every visitor to your site is
going to locate exactly what he or she is looking for, so
observations may show you a number of other exit pages. This is
customary unless you notice an exit trend on a specific page
that is not designed as an exit page. In the case that a
significant percentage of visitors are exiting your website on a
page not intended for that purpose, you must closely contemplate
that particular page to figure out what the difficulty is. Once
you identify potential weaknesses on that page, tiny
modifications in content or graphics may have a consequential
impact on the visitors moving through your site instead of
exiting at the wrong page.
After you have analyzed your visitor statistics, it's time to
turn to your keywords and phrases. Take notice if selective
keywords are directing a specific variety of visitor to your
site. The more targeted the visitor - implicating that they find
what they are looking for on your site, and even better, fill
out your contact form or make a purchase - the more profitable
that keyword is.
However, if you find a great number of visitors are being
directed - or should I say, misdirected - to your site by a
specific keyword or phrase, that keyword demands modification.
Keywords are essential to bringing quality visitors to your site
who are open to do business with you. Close evaluation of the
keywords your visitors are using to locate your site will give
you a fundamental understanding of your visitor's needs and
Finally, if you notice that users are discovering your website
by typing in your company name, break out the champagne! It
means you have achieved a significant focus of brand
recognition, and this is certainly an indication of burgeoning
About the Author: Mike Tansey has been online since early 2004.
He can set you up with your own profit-unlimited pulling website
within the next 24 hours. Duplication is the crux to Network
Marketing, Mike has the Answer.
Back to Top